Apr 2023 Social Platform Updates
This is a monthly newsletter about social platform updates and new features. To receive Social Navigator in your inbox each month, subscribe here.
Here's everything you missed from social platforms last month:
✦ The personalized news aggregator from Instagram founders Kevin Systrom and Mike Krieger added a social discussions feature.
✦ Introduced a computer vision model called Segment Anything for image segmentation (read more).
✦ Added multiplayer games to video calls on Messenger.
✦ Extended access to parts of its creator marketplace via API.
✦ Added a Reels Trends page for trending audio and hashtags.
✦ Expanded gifts on Reels to more countries (Australia, Canada, France, Mexico, New Zealand, and the UK).
✦ Now showing creators which fans sent them gifts.
✦ Introduced notifications for new followers that come directly from Reels.
✦ Rolled out total watch time and average watch time as new Reels metrics.
✦ Added support for multiple links in bio.
✦ Added ability to drag and drop or copy/paste image files on desktop.
✦ Incorporated ID verification elements to improve security.
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✦ Expanded its Creator Inclusion Fund to Canada, Germany, Austria, Switzerland, and France.
✦ The Twitter alternative launched publicly after a 5-month beta program.
✦ Testing Discord-like chat channels in subreddits.
✦ Expanded ad revenue sharing to creators with 50K followers and 25M monthly Snap views.
✦ Enabled 18+ users to post public stories, signaling a continued shift to becoming a creator platform.
✦ Integrated Snap lenses into Microsoft Teams.
✦ Announced 3M paying subs for Snapchat+.
✦ Rolled out its AI chatbot to all users, not just Snapchat+ subscribers.
✦ Introduced new "Community" and "After Dark" story modes.
✦ Unveiled My AI recommendations for places on Snap Map and made it possible to add My AI to group chats.
✦ Rolled out new tools including age filters to keep AI responses more age-appropriate.
✦ Released new Snapchat+ features, such as the ability to name your AI and give it a custom Bitmoji.
✦ Introduced a short-form Notes feed.
✦ Testing a new Explore tab to potentially replace the Friends section.
✦ Received a £12.7 million fine from the UK government for failing to remove underage users from its platform.
✦ Confirmed the launch of animated video stickers, which it quietly began rolling out back in February.
✦ Testing generative AI avatars.
✦ Experimenting with new creator monetization options, including Streamer-Read Ads, Sub Codes, Sponsored Gift Subs, and Sponsored Sub Discounts.
✦ Blocked the ability to retweet, like, or reply to Substack links after the launch of Substack's Notes feature.
✦ Experienced a bug that surfaced Twitter Circle Tweets to non-followers in the For You feed.
✦ Added a feature to trade stocks, crypto, and other assets via eToro.
✦ Relaunched its subscription program as Subscriptions (fka Super Follows) and reduced the requirement from 10k to 500 followers. Twitter will give creators 100% of revenue for the first 12 months.
✦ Announced an Analytics for Artists feature to track viewership across multiple video formats.
✦ Testing a Podcasts tab on channel pages.
✦ Added new features to YouTube Premium, including higher quality video, support for co-watching videos on FaceTime via Apple SharePlay, a continue watching feature, and smart downloads.
✦ Deprecating shoppable links in favor of an affiliate program.
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