- Social Navigator
- August 2023 Social Platform Updates
August 2023 Social Platform Updates
This is a monthly newsletter about social platform updates and new features. To receive Social Navigator in your inbox each month, subscribe here.
TikTok rolled out search ads. X lowered its requirements for ad revenue sharing. Snap launched generative AI selfies. And Triller filed for an IPO.
Here's everything you missed from social platforms last month...
✦ Ended news availability in Canada after new legislation passed requiring tech companies to pay news publishers for using their content.
✦ Will soon offer Stories and Reels in chronological order to comply with the European Union’s Digital Services Act.
✦ Released a generative AI tool for editing music and audio called Audiocraft.
✦ Users can now fill out a form to prevent their personal information from being used to train generative AI models.
✦ Researchers discovered a "Meta Verified" feed filter in Instagram's code, but Meta has denied actively testing such a feature.
✦ Enabled users to add music to photo carousels.
✦ Updated Collabs to now support up to three co-authors.
✦ Testing an option for users to add images and videos to an existing post, in order to facilitate more collaborations and participatory content.
✦ Experimenting with 10-min long Reels.
✦ Added multiple reactions to collaborative articles (no longer just upvotes).
✦ Discontinued certain notifications to reduce unnecessary alerts.
✦ Released a smoother editing and publishing tool for articles.
✦ Enabled users to manage up to 5 newsletters (previously only one).
✦ Added a brand partnership label for sponsored posts.
Today's issue of Social Navigator is brought to you by Measure Studio.
Social Media Managers! 🚨
Looking to supercharge your content strategy? Measure Studio uses AI to determine how successful your social content is based on what's in it.
Understand what works before you post 🔮
Search your content like never before 🔎
Smarter benchmarking 🧠
Identify opportunities for growth 📈
Stop guessing how your posts will perform and start measuring! Get started for free!
✦ EU users can now opt out of personalization features in Spotlight and Snapchat Discover in order to comply with the EU’s Digital Services Act.
✦ Launched generative AI selfies called Dreams.
✦ Announced a new rewards program for AR Lens creators.
✦ Added a follow button, so you can track an author without subscribing to the author's newsletter.
✦ Released an AI-powered audio transcription tool to automatically generate scripts for podcast episodes uploaded to the platform.
✦ Testing keyword search in Australia and New Zealand.
✦ Enabled users to see their liked posts.
✦ Added sorting options for your following list (by default, latest first, and earliest first).
✦ Rolled out an option to share posts to Instagram DMs.
✦ Released custom alt text for images and videos.
✦ Added a new mention button.
✦ Launched PrivacyGo, a privacy tool to improve how advertisers match their content with audiences.
✦ Announced a music competition called Gimme The Mic held via TikTok livestreams.
✦ Rolling out labels for creators to disclose AI-generated content.
✦ Reportedly working on an integration with Lemon8 to share posts between apps.
✦ Enabled advertisers to place ads on the TikTok search results page.
✦ Announced plans to sunset Shopify storefronts and reportedly going to ban links to external e-commerce sites like Amazon, forcing people to use TikTok Shop.
✦ Launched a European Online Safety Hub and enabled users to turn off personalization in their feeds to comply with the EU’s Digital Services Act.
✦ Rolled out Effect House v3.0, which includes new gen AI tools like asset studio and generative effects.
✦ Expanded its Creativity Program Beta to more countries including Japan, Korea, Great Britain, and Germany.
✦ Filed for an IPO on the NYSE.
✦ Relaxed its rules about simulcasting.
✦ Enabled users to prevent blocked or banned users from viewing their streams starting in September.
✦ Announced it won’t take a cut of creator subscriptions until the creator earns $100K in lifetime revenue, at which point X will take 10% of earnings.
✦ Reversed its policy on political advertising, allowing political ads that meet certain guidelines.
✦ Reportedly plans to stop showing article headlines or text in links.
✦ Enabled verified businesses to post job listings, perhaps in an effort to compete with LinkedIn.
✦ Announced an upcoming “Sensitivity Settings” control, which will use machine learning to reduce a brand’s proximity to hate speech, profanity, and spam.
✦ Lowered the requirements for ad revenue sharing from 15M to 5M impressions in the last 3 months, and reduced the minimum payout from $50 to $10.
✦ Removing the option to block unwanted followers, so users can only mute and block unwanted followers in DMs, not the main feed.
✦ Testing AI-generated video summaries.
✦ Launched a collab tool for Shorts, allowing creators to record a Short in a side-by-side view with another video.
✦ Announced a Music AI incubator in partnership with Universal Music.
✦ Removed the ability to link websites in Shorts comments, descriptions, and the vertical live feed to prevent harmful links and malware.
✦ Enabled creators to link Shorts to long-form videos.
✦ Experimenting with a mobile-first vertical live experience.
✦ Made it possible to save Shorts to playlists.
✦ Testing recomposition tools to transform horizontal videos into Shorts.
✦ Introduced a personalized short-form video feed called Samples to YouTube Music.
✦ Launched an education course for creators to get their accounts reinstated after policy violations.
Thanks for reading! Follow me on LinkedIn for the latest insights into social media and the creator economy.
Subscribe here to receive Social Navigator in your inbox every month.