August 2023 Social Platform Updates
This is a monthly newsletter about social platform updates and new features. To receive Social Navigator in your inbox each month, subscribe here.
TikTok rolled out search ads. X lowered its requirements for ad revenue sharing. Snap launched generative AI selfies. And Triller filed for an IPO.
Here's everything you missed from social platforms last month...
✦ Ended news availability in Canada after new legislation passed requiring tech companies to pay news publishers for using their content.
✦ Will soon offer Stories and Reels in chronological order to comply with the European Union’s Digital Services Act.
✦ Released a generative AI tool for editing music and audio called Audiocraft.
✦ Users can now fill out a form to prevent their personal information from being used to train generative AI models.
✦ Researchers discovered a "Meta Verified" feed filter in Instagram's code, but Meta has denied actively testing such a feature.
✦ Enabled users to add music to photo carousels.
✦ Updated Collabs to now support up to three co-authors.
✦ Testing an option for users to add images and videos to an existing post, in order to facilitate more collaborations and participatory content.
✦ Experimenting with 10-min long Reels.
✦ Added multiple reactions to collaborative articles (no longer just upvotes).
✦ Discontinued certain notifications to reduce unnecessary alerts.
✦ Released a smoother editing and publishing tool for articles.
✦ Enabled users to manage up to 5 newsletters (previously only one).
✦ Added a brand partnership label for sponsored posts.
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✦ EU users can now opt out of personalization features in Spotlight and Snapchat Discover in order to comply with the EU’s Digital Services Act.
✦ Launched generative AI selfies called Dreams.
✦ Announced a new rewards program for AR Lens creators.
✦ Added a follow button, so you can track an author without subscribing to the author's newsletter.
✦ Released an AI-powered audio transcription tool to automatically generate scripts for podcast episodes uploaded to the platform.
✦ Testing keyword search in Australia and New Zealand.
✦ Enabled users to see their liked posts.
✦ Added sorting options for your following list (by default, latest first, and earliest first).
✦ Rolled out an option to share posts to Instagram DMs.
✦ Released custom alt text for images and videos.
✦ Added a new mention button.
✦ Launched PrivacyGo, a privacy tool to improve how advertisers match their content with audiences.
✦ Announced a music competition called Gimme The Mic held via TikTok livestreams.
✦ Rolling out labels for creators to disclose AI-generated content.
✦ Reportedly working on an integration with Lemon8 to share posts between apps.
✦ Enabled advertisers to place ads on the TikTok search results page.
✦ Announced plans to sunset Shopify storefronts and reportedly going to ban links to external e-commerce sites like Amazon, forcing people to use TikTok Shop.
✦ Launched a European Online Safety Hub and enabled users to turn off personalization in their feeds to comply with the EU’s Digital Services Act.
✦ Rolled out Effect House v3.0, which includes new gen AI tools like asset studio and generative effects.
✦ Expanded its Creativity Program Beta to more countries including Japan, Korea, Great Britain, and Germany.
✦ Filed for an IPO on the NYSE.
✦ Relaxed its rules about simulcasting.
✦ Enabled users to prevent blocked or banned users from viewing their streams starting in September.
✦ Announced it won’t take a cut of creator subscriptions until the creator earns $100K in lifetime revenue, at which point X will take 10% of earnings.
✦ Reversed its policy on political advertising, allowing political ads that meet certain guidelines.
✦ Reportedly plans to stop showing article headlines or text in links.
✦ Enabled verified businesses to post job listings, perhaps in an effort to compete with LinkedIn.
✦ Announced an upcoming “Sensitivity Settings” control, which will use machine learning to reduce a brand’s proximity to hate speech, profanity, and spam.
✦ Lowered the requirements for ad revenue sharing from 15M to 5M impressions in the last 3 months, and reduced the minimum payout from $50 to $10.
✦ Removing the option to block unwanted followers, so users can only mute and block unwanted followers in DMs, not the main feed.
✦ Testing AI-generated video summaries.
✦ Launched a collab tool for Shorts, allowing creators to record a Short in a side-by-side view with another video.
✦ Announced a Music AI incubator in partnership with Universal Music.
✦ Removed the ability to link websites in Shorts comments, descriptions, and the vertical live feed to prevent harmful links and malware.
✦ Enabled creators to link Shorts to long-form videos.
✦ Experimenting with a mobile-first vertical live experience.
✦ Made it possible to save Shorts to playlists.
✦ Testing recomposition tools to transform horizontal videos into Shorts.
✦ Introduced a personalized short-form video feed called Samples to YouTube Music.
✦ Launched an education course for creators to get their accounts reinstated after policy violations.
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