- Social Navigator
- Dec 2023 Social Platform Updates
Dec 2023 Social Platform Updates
YouTube is testing real-time updates for views and likes. Threads launched in the EU. And Instagram released Video Notes.
Here's everything you missed from social platforms last month...
✦ Released a “Behind the Scenes” mode that captures the moments leading up to someone taking a BeReal.
✦ Launched invite-only groups with private chats.
✦ Added the ability to tag friends so they can repost BeReals.
✦ Redesigned its mobile app and added a dedicated messaging section.
✦ Discontinued cross-app messaging between Facebook and Instagram.
✦ Changed video ad revenue sharing from a 55% revenue share to a bonus program based on video performance.
✦ Added support for third-party streaming tools like Streamlabs.
✦ Released a generative AI tool that lets creators change image backgrounds via text prompts.
✦ Launched a new feature called Video Notes, which displays a two-second looping video in followers’ Notes section above DMs.
✦ Rolled out several newsletter features, including audience demographics and new subscribers analytics, duplicate a draft, and the ability to generate previews before publishing.
✦ Launched a Conversion API to connect online and offline data to LinkedIn to better measure campaign performance across channels.
✦ Testing Daily, a personalized, short-form video experience in LinkedIn Learning.
Today's issue of Social Navigator is brought to you by Tipalti.
Tipalti recently released its Creative Challenges: Unlocking a Superior Brand-Creator Relationship report. Highlights include:
56% of creators have experienced late payments from brands or clients.
59% of respondents have stopped working with a brand due to a bad experience.
95% are more inclined to repeat business with companies that adopt automated payment systems.
✦ Retiring its direct messaging “live chat post” feature but plans to continue investing in its chat channels experience.
✦ Surpassed 7M subscribers to Snapchat Plus.
✦ Launched in the EU.
✦ Released app upgrades to improve viewing on tablets and foldable devices.
✦ Announced plans to stop operating in Korea as of February.
✦ Introduced (then rolled back) a new sexual content policy.
✦ Testing real-time updates for views and likes.
✦ Rolled out new YouTube Premium features like watching videos live with friends and an AI chat bot.
✦ Released the ability to pause new comments on videos.
✦ Gave creators the ability to offer up to 10 free channel memberships per month.
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