Dec 2023 Social Platform Updates

YouTube is testing real-time updates for views and likes. Threads launched in the EU. And Instagram released Video Notes.

Here's everything you missed from social platforms last month...

BeReal ⚡

✦ Released a “Behind the Scenes” mode that captures the moments leading up to someone taking a BeReal.

✦ Launched invite-only groups with private chats.

✦ Added the ability to tag friends so they can repost BeReals.

Discord 💬

✦ Redesigned its mobile app and added a dedicated messaging section.

Facebook 👍

✦ Discontinued cross-app messaging between Facebook and Instagram.

✦ Changed video ad revenue sharing from a 55% revenue share to a bonus program based on video performance.

Instagram 📷

✦ Added support for third-party streaming tools like Streamlabs.

✦ Released a generative AI tool that lets creators change image backgrounds via text prompts.

✦ Launched a new feature called Video Notes, which displays a two-second looping video in followers’ Notes section above DMs.

LinkedIn 🤝

✦ Rolled out several newsletter features, including audience demographics and new subscribers analytics, duplicate a draft, and the ability to generate previews before publishing.

✦ Launched a Conversion API to connect online and offline data to LinkedIn to better measure campaign performance across channels.

✦ Testing Daily, a personalized, short-form video experience in LinkedIn Learning.

Today's issue of Social Navigator is brought to you by Tipalti.

Tipalti recently released its Creative Challenges: Unlocking a Superior Brand-Creator Relationship report. Highlights include:

• 56% of creators have experienced late payments from brands or clients.

• 59% of respondents have stopped working with a brand due to a bad experience.

• 95% are more inclined to repeat business with companies that adopt automated payment systems.

Download the full report here, and check out Tipalti to learn more about automating your global creator payments.

Reddit 👽

✦ Retiring its direct messaging “live chat post” feature but plans to continue investing in its chat channels experience.

Snapchat 👻

✦ Surpassed 7M subscribers to Snapchat Plus.

Threads 🧵

✦ Launched in the EU.

TikTok ♪

✦ Released app upgrades to improve viewing on tablets and foldable devices.

Twitch 🎮

✦ Announced plans to stop operating in Korea as of February.

✦ Introduced (then rolled back) a new sexual content policy.

YouTube 🎥

✦ Testing real-time updates for views and likes.

✦ Rolled out new YouTube Premium features like watching videos live with friends and an AI chat bot.

✦ Released the ability to pause new comments on videos.

✦ Gave creators the ability to offer up to 10 free channel memberships per month.

Thanks for reading! Follow me on LinkedIn for the latest insights into social media and the creator economy.

Subscribe here to receive Social Navigator in your inbox every month.