Feb 2024 Social Platform Updates

TikTok launched on Apple Vision Pro. Twitch and Kick got banned in Turkey. And Threads surpassed 130M MAUs.

Here's everything you missed from social platforms last month...

✦ Opened up public access and reported 5M+ MAUs.

Clubhouse 👋

✦ Announced a new AI feature allowing users to record themselves and generate a custom version of their voice.

Facebook 👍

✦ Removed the monthly earning limit for performance bonuses.

✦ Rolling out its invite-only bonus program to more regions, including Asia.

Instagram 📷

✦ Will no longer proactively recommend political content, unless a person follows an account.

✦ Announced direct messaging updates, including a filter for messages from people they follow.

✦ Testing a new app called App Clip for watching videos without the ability to like or comment.

✦ Expanded its creator marketplace to 8 new countries including the UK, Canada, Australia and New Zealand.

✦ Working on an opt-in “Friend Map” feature a la Snapchat.

Kick 🕹️

✦ Opened its Creator Incentive Program to all streamers, giving 95% of subscription earnings to creators.

✦ Got banned in Turkey.

LinkedIn 🤝

✦ Deprecated profile hashtags.

✦ Announced plans to move the About section to the top of the user profile.

✦ Offering users the option to set either Follow or Connect as the main CTA on their profile.

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Substack ✍️

✦ Testing a pilot program to help writers sell ads.

✦ Updated its recommendations feature so writers can recommend people and newsletters for their audience to follow and subscribe to.

✦ Surpassed 3M paid subscribers.

✦ Launched a direct messaging feature.

Threads 🧵

✦ Announced it has 130M MAUs, up 30% QoQ.

✦ Testing a save post feature.

✦ Experimenting with showing users trending topics on the search page and in the For You feed based on popular discussion topics.

✦ Will now be monitored by Meta’s Oversight Board.


✦ Launching local language election hubs for each of the 27 EU countries ahead of European elections this year.

✦ Launched an app on the Apple Vision Pro.

✦ Expanding its music features to 160+ countries so users can save songs from TikTok to their preferred music streaming service.

Twitch 🎮

✦ Updated its attire policies to ban “implied nudity.”

✦ Changed its payout programs to allow streamers who maintain 100 Plus Points for 3 consecutive months to qualify for a 60/40 revenue share for subscriptions, instead of the typical 50/50 split.

✦ Got banned in Turkey.

X 🐦

✦ Rolled out audio and video calling to all users, which was previously only available to X Premium subscribers.

YouTube 🎥

✦ Announced that YouTube Music and Premium surpassed 100M subscribers.

✦ Added a feature for creators to remix music videos in their Shorts.

✦ Expanded the beta version of its short-form editing app, YouTube Create, to new countries including Canada, Australia, and Brazil.

✦ Rolling out an audio cleanup tool.

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