Jan 2023 Social Platform Updates
This is a monthly newsletter about social platform updates and new features. To receive Social Navigator in your inbox each month, subscribe here.
Here's everything you missed from social platforms last month:
✦ Started paying creators to post short vertical videos to its Inspire shopping feed.
✦ Acquired anonymous compliment app Gas, which quickly rose to popularity among teens.
✦ Meta removed advertisers' ability to target teens by gender on Facebook and Instagram (though they can still target by age and geo).
✦ Signed a new deal with Shutterstock to use its visual and audio content library to fuel its AI tools.
✦ Reportedly working on Reels ad monetization for a Q4 rollout.
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✦ Announced plans to remove the Shop tab and return Compose to the center of the navigation bar in February.
✦ Reportedly shutting down Creator Studio and merging it with Meta Business Suite.
✦ Introduced quiet mode, which mutes notifications and sends an auto-reply to DMs.
✦ Added new parental controls so parents can see teens’ IG account settings.
✦ Rolled out its Notes feature in Europe and Japan.
✦ Added a subscribe button and link for creator newsletters.
✦ Leaked plans to charge $0.99 to restore a broken Snapstreak (consecutive days that friends have exchanged Snaps).
✦ Added Pledges, which allows readers to commit to a paid subscription when a writer starts to monetize.
✦ Announced private publications, which require authors to approve newsletter reader requests.
✦ Will soon allow creators to restrict videos to 18+ viewers.
✦ Partnered with IMDb to allow US and UK users to link their favorite films and shows in TikTok videos.
✦ Added a Talent Manager Portal to its creator marketplace to allow managers to take actions on behalf of their clients.
✦ Testing sleep reminders.
✦ Testing video-scrubbing thumbnails to make it easier to identify a certain point in a video.
✦ Testing a podcasts feature that continues to play audio even when the app is in the background.
✦ Started applying state-controlled media labels to 40 markets around the world.
✦ Announced relaxed rules for its cause-based advertising policy.
✦ Launched a default For You view of tweets, though users can still swipe to a tab for tweets from followed users.
✦ Suspended third-party bots and apps (e.g. Tweetbot).
✦ Shut down its CoTweets feature.
✦ Announced it will start sharing Shorts ad revenue with eligible creators on Feb 1st.
✦ Enabled Shorts users on Android to pick the preview image for their video.
✦ Added location tags for Shorts.
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