July 2024 Social Platform Updates

Threads surpassed 175M MAUs. Spotify added comments to podcasts. And YouTube released an “Add Yours” feature.

Here's everything you missed from social platforms last month...

Facebook 👍

✦ Meta ditched its high-profile celebrity chatbots in favor of a new AI Studio feature that allows any user to create a custom AI avatar.

Instagram 📷

✦ Enabled creators to add up to 20 audio and music tracks to a Reel.

✦ Updated its professional dashboard, including new creator collaboration features.

✦ Released a personal “Notes” feature for friends’ Reels and in-feed posts.

✦ Changed its “Made with AI” label to now read “AI info.”

Koo 🐤

✦ The Indian social app and would-be X competitor is shutting down after raising $60M in funding and failing to gain traction.

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Noplace 🌈

✦ The new social platform, which bears several similarities to Myspace, shot to the top of the Apple App Store earlier this month.

Reddit 👽

✦ Launched a content and ad revenue-sharing program with sports leagues like the NFL, NBA, and NASCAR.

Snap Inc. 👻

✦ Unveiled new personalization features for Snapchat+, including digital pets and custom houses for Snap Map location sharing.

Spotify 🔊

✦ Added comments to podcast episodes.

Substack ✍️

✦ Launched a mobile editor for creators to write and publish posts using the Substack app.

Telegram ✉️

✦ Introduced new features to let creators share paid content to channels.

Threads 🧵

✦ Surpassed 175M monthly active users.

✦ Expanded its bonus program.

TikTok ♪

✦ Enabled creators to add custom thumbnails to clips.

YouTube 🎥

✦ Updated its policies to allow users to request video takedowns of AI-generated content that realistically replicates their face or voice.

✦ Testing an update to its Erase Song feature, which allows creators to remove copyright-claimed music while keeping background sounds and other audio.

✦ Announced new tools for Shorts, including the ability to create autogenerated captions, modify caption fonts and colors, remix already remixed audio and video clips, and add autogenerated voice-overs.

✦ Released an “Add yours” feature that encourages users to share content related to a specific prompt.

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