June 2023 Social Platform Updates
This is a monthly newsletter about social platform updates and new features. To receive Social Navigator in your inbox each month, subscribe here.
YouTube's working on an A/B testing feature for thumbnails. Twitter limited the number of posts users can view per day. And TikTok shut down TikTok Now.
Here's everything you missed from social platforms last month:
✦ Working on a chat feature called RealChat.
✦ Announced a beta program for Media Channels, which allow creators to offer exclusive content to paid subscribers.
✦ Testing Server Shop, a single home for server owners to sell Server Subscriptions, Downloadables and Premium Roles.
✦ Leaked the app icon for Threads, its forthcoming Twitter competitor.
✦ Added an Inspiration Hub to the Professional Dashboard.
✦ Released new Reels metrics, including page and profile-level insights on reach and interactions and individual analytics such as new followers attributed to a Reel, distribution health, and retention graphs.
✦ Reduced partnership ads eligibility requirements.
✦ Lowered some of its monetization eligibility requirements for Stars.
✦ Added app promotion ads to FB Reels.
✦ Testing music optimization in FB Reels.
✦ Testing a new AI chatbot in DMs.
✦ Improved Notes by allowing users to share music clips and translate Notes into different languages.
✦ Added app promotion ads to IG Reels.
✦ Testing the ability to cross-post IG branded content reels and stories to Facebook.
✦ Rolled out its Channels feature for broadcasting messages globally.
✦ Enabled users to download publicly posted Reels.
✦ Expanded Reels ads to Instagram advertisers.
Today's issue of Social Navigator is brought to you by Measure Studio.
Social Media Managers! 🚨
Looking to supercharge your content strategy? Measure Studio uses AI to determine how successful your social content is based on what's in it.
Understand what works before you post 🔮
Search your content like never before 🔎
Smarter benchmarking 🧠
Identify opportunities for growth 📈
Stop guessing how your posts will perform and start measuring! Get started for free!
✦ Working on an AI assistant to summarize posts and articles and answer questions in DMs.
✦ Enabled company pages to send and receive DMs.
✦ Testing AI Copy Suggestions for ad creative.
✦ Updated collaborative articles to allow authorized users to invite other experts to contribute.
✦ Launched on iOS.
✦ Faced public backlash and subreddit protests after announcing an API price increase.
✦ Launched new keyword targeting options and product ads.
✦ Working on an AI-powered crop tool.
✦ Announced that its Snapchat+ subscription product crossed 4M subs.
✦ The Twitter alternative launched in beta on iOS.
✦ Expanded its Series monetization feature to more users.
✦ Added an AI-powered Script Generator to outline video concepts based on prompts.
✦ Introduced the TikTok Creative Challenge, which lets creators submit video ads to brands and receive performance-based rewards.
✦ Deprecated its BeReal clone TikTok Now.
✦ Formed a youth council to help create safety tools.
✦ Changed its brand guidelines to restrict the size of on-screen logos and prevent creators from promoting financial products or political content. Reversed coursed the next day after public backlash.
✦ Launched shoppable streams.
✦ Increased post limits for Blue subscribers to 25K characters and 4 inline images (called “Twitter Write”).
✦ Changed the time limit for Blue subscribers to edit a post from 30 mins to 1 hour.
✦ Elon announced that Twitter creators will be given email addresses for their subscribers.
✦ Introduced temporary limits on how many posts a user can view per day amid global outages.
✦ Updated its policies to no longer remove videos that claim 2020 U.S. election fraud.
✦ Lowered YPP eligibility requirements for certain monetization features to 500 subscribers and 3K watch hours or 3M Shorts views in the last 90 days.
✦ Piloting an A/B thumbnail testing feature, which should roll out to all users next year.
✦ Changing its music revenue share calculations from a viewership to watch time basis effective August 1st.
Thanks for reading! Follow me on LinkedIn for the latest insights into social media and the creator economy.
Subscribe here to receive Social Navigator in your inbox every month.