- Social Navigator
- June 2023 Social Platform Updates
June 2023 Social Platform Updates
This is a monthly newsletter about social platform updates and new features. To receive Social Navigator in your inbox each month, subscribe here.
YouTube's working on an A/B testing feature for thumbnails. Twitter limited the number of posts users can view per day. And TikTok shut down TikTok Now.
Here's everything you missed from social platforms last month:
✦ Working on a chat feature called RealChat.
✦ Announced a beta program for Media Channels, which allow creators to offer exclusive content to paid subscribers.
✦ Testing Server Shop, a single home for server owners to sell Server Subscriptions, Downloadables and Premium Roles.
✦ Leaked the app icon for Threads, its forthcoming Twitter competitor.
✦ Added an Inspiration Hub to the Professional Dashboard.
✦ Released new Reels metrics, including page and profile-level insights on reach and interactions and individual analytics such as new followers attributed to a Reel, distribution health, and retention graphs.
✦ Reduced partnership ads eligibility requirements.
✦ Lowered some of its monetization eligibility requirements for Stars.
✦ Added app promotion ads to FB Reels.
✦ Testing music optimization in FB Reels.
✦ Testing a new AI chatbot in DMs.
✦ Improved Notes by allowing users to share music clips and translate Notes into different languages.
✦ Added app promotion ads to IG Reels.
✦ Testing the ability to cross-post IG branded content reels and stories to Facebook.
✦ Rolled out its Channels feature for broadcasting messages globally.
✦ Enabled users to download publicly posted Reels.
✦ Expanded Reels ads to Instagram advertisers.
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✦ Working on an AI assistant to summarize posts and articles and answer questions in DMs.
✦ Enabled company pages to send and receive DMs.
✦ Testing AI Copy Suggestions for ad creative.
✦ Updated collaborative articles to allow authorized users to invite other experts to contribute.
✦ Launched on iOS.
✦ Faced public backlash and subreddit protests after announcing an API price increase.
✦ Launched new keyword targeting options and product ads.
✦ Working on an AI-powered crop tool.
✦ Announced that its Snapchat+ subscription product crossed 4M subs.
✦ The Twitter alternative launched in beta on iOS.
✦ Expanded its Series monetization feature to more users.
✦ Added an AI-powered Script Generator to outline video concepts based on prompts.
✦ Introduced the TikTok Creative Challenge, which lets creators submit video ads to brands and receive performance-based rewards.
✦ Deprecated its BeReal clone TikTok Now.
✦ Formed a youth council to help create safety tools.
✦ Changed its brand guidelines to restrict the size of on-screen logos and prevent creators from promoting financial products or political content. Reversed coursed the next day after public backlash.
✦ Launched shoppable streams.
✦ Increased post limits for Blue subscribers to 25K characters and 4 inline images (called “Twitter Write”).
✦ Changed the time limit for Blue subscribers to edit a post from 30 mins to 1 hour.
✦ Elon announced that Twitter creators will be given email addresses for their subscribers.
✦ Introduced temporary limits on how many posts a user can view per day amid global outages.
✦ Updated its policies to no longer remove videos that claim 2020 U.S. election fraud.
✦ Lowered YPP eligibility requirements for certain monetization features to 500 subscribers and 3K watch hours or 3M Shorts views in the last 90 days.
✦ Piloting an A/B thumbnail testing feature, which should roll out to all users next year.
✦ Changing its music revenue share calculations from a viewership to watch time basis effective August 1st.
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