Mar 2024 Social Platform Updates

LinkedIn and Spotify are testing vertical video fees. Reddit went public. And TikTok is working on a photo app to compete with Instagram.

Here's everything you missed from social platforms last month...

Facebook 👍

✦ Brought back the Poke button, and Gen Z loves it.

Instagram 📷

✦ Now allows users to edit DMs up to 15 mins after sending.

✦ Users can also pin chats, save stickers in DMs, and personalize their inbox with animated themes.

✦ Testing a new feature called Spins, which allows users to swap out text or audio in Reels and repost the new videos.

LinkedIn 🤝

✦ Updated its Thought Leader ads so advertisers can promote content from any user, not just employees of their company.

✦ Testing a new short-form video feed.

✦ Added keyboard shortcuts.

Today's issue of Social Navigator is brought to you by Creator Authority.

Creator Authority is the premier LinkedIn influencer marketing agency. We connect brands with LinkedIn thought leaders to help amplify their message.

Email [email protected] to learn more and discuss your B2B creator marketing strategy.

✦ IPO'd on March 21st on the NYSE.

✦ Rolled out a new “free-form” ad format that’s designed to imitate “megathreads.”

Snap Inc. 👻

✦ Announced sponsored AR filters.

Spotify 🔊

✦ Testing a TikTok-like vertical feature for users to preview podcast episodes through swipeable clips and follow shows.

✦ Publicly revealed podcasts’ Spotify follower counts for the first time.

Threads 🧵

✦ Testing the ability to swipe right on a post to like it or swipe left if not interested.

✦ Experimenting with a feature to show start times and live scores for NBA games.


✦ Expanded its Effect Creator Rewards program to more countries and will reduce its payout threshold from 200K to 100K views on AR-created videos.

✦ Reportedly planning to launch a photo-sharing app to compete with Instagram.

✦ Bringing its Creator Rewards Program out of beta.

✦ Added “search value” to its formula for determining how much creators are paid, suggesting TikTok's growing importance as a search engine.

✦ Announced new ad formats for TikTok Shop, including shoppable video ads and a new Shop tab ad unit.

Twitch 🎮

✦ Revised its policies to restrict "content that focuses on intimate body parts for a prolonged period of time," in response to streamers broadcasting on their bodies as green screens.

X 🐦

✦ Elon Musk said X is considering getting rid of likes and reposts.

✦ Launching an app for Amazon and Samsung smart TVs.

✦ Added new DM features, such as the ability to edit a previous message.


✦ Testing a creator publishing platform that would share 50% of ad revenue with creators.

YouTube 🎥

✦ Now requiring creators to disclose when “realistic content” is made or altered using synthetic media, including AI.

✦ Testing the ability to jump ahead in long-form videos to see key moments.

✦ Announced that more than 25% of channels in its YouTube Partnership Program are now earning revenue from Shorts.

Thanks for reading! Follow me on LinkedIn for the latest insights into social media and the creator economy.

Subscribe here to receive Social Navigator in your inbox every month.