May 2023 Social Platform Updates
This is a monthly newsletter about social platform updates and new features. To receive Social Navigator in your inbox each month, subscribe here.
Here's everything you missed from social platforms last month:
✦ Made the controversial decision to get rid of its four-digit username discriminators (e.g. #0001) and switch to handles.
✦ Introduced new discovery and personalization options for Reels (i.e. 'Show More' and 'Show Less' options).
✦ Added labels to Reels to explain why you’re seeing a specific video.
✦ Enabled users to scroll between Reels and long-form video.
✦ Spun out the Kustomer CRM platform it acquired for $1B in 2020 as a standalone company at a $250M valuation.
✦ Announced new editing tools for Reels, including playback speed controls and the ability to split clips.
✦ Testing an option to help brands feature UGC in their IG shop.
✦ Enabled support for gifs in comments. (Finally!)
✦ Added Stories to its Graph API to enable post scheduling via 3rd party tools.
✦ Officially announced “Collaborators” as a way to invite other creators to join a live broadcast channel.
✦ Reportedly working on a feature to play voice messages outside chat and control playback speed.
✦ Rolled out a custom CTA button for LinkedIn Premium member profiles.
✦ Reportedly testing a 'Draft Using AI' feature. (Who isn't at this point?)
Heading to VidCon later this month?
Other sponsorship spots are available, so ping me if you'd like to get involved!
✦ Partnered with Amazon for ad campaign extensions on Pinterest.
✦ Enabled individual users (not just business accounts) to add external links to Pins -- a big win for affiliate marketers!
✦ Rolled out Spotlight ads globally.
✦ Introduced ads from My AI in the form of sponsored links.
✦ Launched its own Creator Marketplace called the “Snap Star Collab Studio.” (Really rolls off the tongue, doesn't it?)
✦ Testing a disclosure tool for AI generated content. (Read more.)
✦ Rumored to soon launch a book publisher called 8th Note Press. (Get it?)
✦ Launched a new creator fund called the Creativity Program Beta, which is open to U.S. creators with 10K followers and 100K video views in the last 30 days.
✦ Unveiled a TikTok search widget for iPhone.
✦ Announced a new Effect Creator Rewards fund to compensate creators for effects they make in the AR development platform Effect House.
✦ Launched a “#NewMusic” search feature to improve music discovery.
✦ Got banned in Montana, effective Jan 1, 2024. (Read my take here.)
✦ Launched TikTok Sans, the app’s official new typeface.
✦ Testing an AI chatbot called Tako.
✦ Introduced a Clip Editor that converts clips to portrait mode, ads creators’ Twitch usernames, and automatically uploads the videos to connected accounts on YouTube Shorts and TikTok.
✦ Enabled media publishers to charge users on a per article basis.
✦ Extended the max video upload for Twitter Blue subscribers to 2 hours.
✦ Reportedly adding a playback speed feature for videos.
✦ Introduced a new Pro pricing tier for its developer API subscriptions at $5,000 per month.
✦ Brought back the “sort by oldest” option on channel pages.
✦ Added podcasts to YouTube Music.
✦ Introduced 2 new ad targeting options: "Gen Z Music” and "Trending Music on Shorts.”
✦ Experimenting with ways to stop ad blockers on the platform.
✦ Rolled out 30-second non-skippable ads and "Pause ads" on connected TVs.
✦ Decided to no longer delete videos from inactive accounts.
✦ Introduced a new mental health awareness hub.
✦ Announced plans to deprecate the YouTube stories feature on June 26th.
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