- Social Navigator
- November 2023 Social Platform Updates
November 2023 Social Platform Updates
Here's everything you missed from social platforms last month...
✦ Released a Stories API so creators can publish from third-party tools.
✦ Added “A/B” testing for captions and thumbnails on Reels.
✦ Testing rewards when creators hit certain goals, such as posting Reels weekly.
✦ Piloting a “rising creator” label.
✦ Rolled out a “Facebook Organic A/B Testing API” to run experiments on video and Reels.
✦ Introduced Emu Video, which generates four-second videos from text prompts, and Emu Edit, which edits images from text prompts.
✦ Testing polls in comments.
✦ Unveiled an option to add song lyrics to Reels.
✦ Announced there are more than 1M active subscriptions to creators.
✦ Testing an "AI friend” feature.
✦ Offering some American, Japanese, and Korean creators holiday bonuses based on their content performance through the end of the year.
✦ Testing the ability to turn read receipts off in DMs.
✦ Expanded its close friends feature from Stories to also include the feed and Reels.
✦ Added new camera filters and video editing tools.
✦ Made it possible to turn Reels and Stories into custom stickers.
✦ Released an option to download Reels to one’s smartphone.
✦ Crossed 1B+ global members.
✦ Testing a new version of its paid Premium offering, which will include personalized suggestions.
✦ Will start removing carousels and profile videos starting on December 14th.
✦ The random video chat service shut down due to online safety issues.
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✦ Introduced an AI lens that uses ChatGPT.
✦ Partnered with Amazon to let people buy products directly from Snapchat ads.
✦ Launched a Creator Hub.
✦ Introduced tools for creating, watching, and sharing video posts, including the option to publish the audio from a video as a podcast episode.
✦ Invited some creators to join “Pops,” a community of reality TV and pop culture creators that offers challenges to win prizes.
✦ Enabled users to delete their profile separately from their Instagram account.
✦ Gave users a choice to opt out of their posts being suggested on Facebook and Instagram.
✦ Planning to launch in the EU in December.
✦ Scanning videos using AI to identify items and encourage purchases of similar products through its TikTok Shop feature.
✦ Added real-time tracking of total play time, average watch time, and watched full video to TikTok Analytics.
✦ Announced it will shut down its creator fund on December 16th in favor of the new Creativity Program.
✦ Got banned in Nepal.
✦ Enabled users to automatically save songs they find on TikTok to their favorite music streaming service, e.g. Spotify.
✦ Launched Live Fest, a promotional event featuring contests and prizes to encourage creators and fans to engage with live streams.
✦ Released a mobile effect editor and enabled creators to make custom filters.
✦ Unveiled artist accounts with new tools to help musicians engage with fans, including a new Music tab that artists can add to their profiles.
✦ Deprecated Hype Chat.
✦ Rolled out a privacy center to educate users about their personal data.
✦ Added support for audio and video calls.
✦ Introduced new partnership and product updates to support teen mental health.
✦ Testing a generative AI tool that categorizes video comments into major themes.
✦ Added “For You” video suggestions on channel pages.
✦ Now requiring creators to disclose when they’ve created realistic-looking “altered or synthetic content."
✦ Testing a new song-generating AI feature called Dream Track.
✦ Released new ad guidelines to expand what is considered permissible “adult” content.
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