November 2025 Social Platform Updates

As we begin the final month of the year, let’s quickly look back at everything last month brought to the world of social.

November spared us any earth shattering news, but the platforms still made a few meaningful updates. We saw DMs on YouTube, competitor insights on Instagram, and another user milestone for Pinterest.

Here are those and the rest of the latest and greatest from the social universe.

Facebook 👍

✦ Facebook Groups will allow admins to change groups from private to public while ensuring that past content remains visible only to admins, moderators, and pre-existing members.

✦ Facebook will allow nicknames in Groups. 

✦ Facebook launched content protection, a mobile tool that “automatically protects your original reels” and “helps you take action if your work is used without permission.”

Instagram 📷

✦ Instagram adds Competitor Insights for professional accounts.

✦ Instagram began rolling out Story “restyle”/generation features (background swaps, AI caption help, etc.).

✦ Instagram leadership reiterated that reposting doesn’t hurt reach.

LinkedIn 🤝

✦ LinkedIn tightened organic intel access: Competitor Analysis is now limited to paying pages.

✦ LinkedIn denied gender bias in determining post reach.

✦ LinkedIn launched integration to boost events.

Meta ♾️

✦ Meta is adding tools to Facebook Marketplace, including Pinterest-style “collections,” AI-powered suggestions, and listing insights. 

✦ Meta Platforms’ Reels now has an annual revenue run rate of $50 billion, more than both TikTok ($26.4B) and YouTube ($36.2B) generated in ad revenue in 2024.

✦ Meta is highlighting Reels created by Meta Ray Ban glasses.

✦ Meta shared insights into running winning holiday campaigns.

Pinterest 📌

✦ Pinterest added preference tools to reduce “AI modified” content in feeds and improved labeling/feedback.

✦ Pinterest reached 600M users.

Snapchat 👻

✦ Snap and Perplexity announced a partnership that will see “conversational AI search” integrated directly into Snapchat. 

✦ Snapchat is launching Topic Chats, a new feature that focuses on trending topics and events and will highlight public conversions and related Spotlight videos.

✦ Snapchat launches Amazon Fire app.

Threads 🧵

✦ Threads is testing out a new “podcast preview” feature designed “to make it easy for fans of your threads to find your show.”

TikTok ♪

✦ TikTok and iHeartMedia launched the TikTok Podcast Network, a podcast studio and radio channel where TikTok creators host podcasts distributed by iHeartMedia across platforms.

✦ TikTok unveiled a virtual bulletin board feature that allows eligible creators to share updates, new content releases, and other news items. 

✦ TikTok is offering Shop sellers multiple incentives to encourage more sales during the holiday season.

✦ TikTok is giving users control over how many AI-generated items make it onto the For You Page. 

✦ A new toggle has been added to the “manage topics” section of TikTok, where viewers have the ability to adjust how frequently certain topics show up on their feeds.

X 🐦

✦ X launched "end-to-end encrypted chats and file sharing” with messages that can be deleted, edited, or set to disappear.

✦ X will soon indicate which accounts are using a VPN.

YouTube 🎥

✦ YouTube is testing DMs. 

✦ YouTube is trying a new “Custom Feed” feature that lets users “update your existing Home feed recommendations by entering a simple prompt.”

Others 📝

✦ Twitch has introduced mandatory facial recognition scans for U.K. viewers looking to watch mature content—and some users aren’t happy.

✦ Bluesky reaches 40M users.

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