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- October 2023 Social Platform Updates
October 2023 Social Platform Updates
James Creech
November 01, 2023
TikTok tests 15-minute videos. Snap launches a creator marketplace. And X rolls out 3 new subscription tiers.
Here's everything you missed from social platforms last month...
Amazon 📦
✦ Shutting down its live audio product Amp.
Facebook 👍
✦ Proposed ad-free versions of Facebook and Instagram for European users for $14 per month.
✦ Plans to bring back cash bonuses for U.S. creators after bonus program tests in Japan and South Korea.
✦ Experimenting with multiple “close friends” lists to allow users to privately share content with different groups.
✦ Working on features to celebrate friends’ birthdays.
✦ Testing a feed that only shows posts from verified users.
✦ Added looping video clips to Notes.
✦ Testing a feature that will let friends add to your posts.
LinkedIn 🤝
✦ Added an AI assistant to its self-serve ads platform to help users auto-generate campaigns.
✦ Released improvements to collaborative articles, such as a new “top contributors” section.
✦ You can now schedule polls and reshares as future posts.
✦ The text-based social network is shutting down on Nov. 1st after failing to gain sufficient traction.
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✦ Announced its first creator residency program.
✦ Launched creator monetization in the U.S. through its AI chatbot Poe.
Reddit 👽
✦ Announced new search updates, including media type filters and the ability to search within subreddits.
✦ Added accessibility features for users who rely on screen readers.
✦ Deprecating its Community Points beta and Special Memberships feature.
✦ Testing an ad-free version of its subscription service, Snapchat+.
✦ Launched an influencer marketplace called Creator Collab Campaigns.
Threads 🧵
✦ Released support for polls and gifs.
✦ Reportedly developing an API.
TikTok ♪
✦ Testing a $4.99 per month ad-free subscription for users outside the U.S.
✦ Disabled ecommerce transactions in Indonesia after the country banned online shopping on social media.
✦ Lowered eligibility requirements and the payout threshold for its Effect Creator Rewards program, which pays creators for AR effects.
✦ Partnered with Raydiant to showcase TikTok content via digital signage in physical retail environments.
✦ Making auto-generated captions mandatory to improve language-based accessibility.
✦ Enabled direct posting from editing apps like Adobe Premiere Pro.
✦ Testing a 15-minute max video length.
✦ Announced a deal with DistroKid to distribute independent artists' music on CapCut and TikTok’s commercial music library.
Twitch 🎮
✦ Launched Stories to help streamers connect with audiences while they’re offline.
✦ Finally allowing creators to simulcast on all platforms.
✦ Changed its Guest Star product into a Stream Together feature, which will allow up to six streamers to collaborate on stream.
X 🐦
✦ Introduced three tiers of its subscription service: Basic ($3 / mo.), Premium ($8 / mo.), and Premium+ ($16 / mo.).
✦ Testing one-click checkout links in direct messages.
✦ Started charging new users in NZ and PH a $1 annual subscription to post or interact with posts as a way to reduce spam.
YouTube 🎥
✦ Launched a podcast destination within its music app in the U.K.
✦ Now highlights the “like” and “subscribe” buttons when creators call them out during a video
✦ Released a volume stabilizer to moderate sound differences during a video.
✦ Announced several shopping updates, including the ability to adjust a shopping button so it appears at relevant points in a video.
✦ Testing new AI features to let creators record audio using the voices of celebrities.
✦ Added a curated video page for news content and a “Shorts Innovation Program for News.”
✦ Testing an option for creators to pause comments.
✦ Rolled out new YouTube Music features, include generative AI playlist art.
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