October 2025 Social Platform Updates

Happy Halloween, Social Navigators! 🎃

Before you head out for trick-or-treating, here’s what the social platforms were passing out this month.

For starters, Instagram is leaning even further into Reels, LinkedIn renamed a bunch of Campaign Manager stuff, Twitch celebrated a decade of TwitchCon, and a whole lot more.

So sit back, grab a candy bar, and let’s go through the best of the rest.

Facebook 👍

✦ Facebook launched Local Jobs to connect entry-level candidates with opportunities.

✦ A new AI-powered Facebook feature “suggests the best photos and videos from your camera roll and creates fun collages and edits.”

✦ Facebook can now suggest edits or collages based on your photos.

✦ Facebook updated its algorithm to give users more control over which videos they see.

Instagram 📷

✦ Instagram is testing a new Reels-focused user interface and a feature where users can control the content they see. 

✦ Instagram is recognizing top creators with rings. 

✦ IG has an optional new Instagram UI that prioritizes messaging and Reels. 

✦ Users will be able to swipe between tabs.

✦ Text-based AI prompts are coming to Instagram Stories.

✦ Instagram is experimenting with skippable ads and adding watch history for Reels.

LinkedIn 🤝

✦ LinkedIn clarifies that including links in posts doesn’t harm reach.

✦ LinkedIn renamed Campaign Manager elements.

✦ Beginning next month, LinkedIn will be using member data to train AI.

Meta ♾️

✦ Meta announced it will begin using user interactions with its generative AI tools (voice/text) to personalise content feeds and advertising starting December 16th.

✦ Meta to adopt “PG-13 style” content rating system for users under 18, with tighter filters on strong language, risky stunts, and drug references.

Pinterest 📌

✦ Pinterest allows users to block AI-generated content and makes their “AI content labels” more visible.

✦ The “Trend Report: October 2025” from Pinterest reveals what users are most interested in.

Reddit 👽

✦ Reddit is sunsetting public chat channels.

✦ Reddit rolled out a new icon library.

✦ Reddit is testing a new community moderation experience for new and emerging subreddits.

Snapchat 👻

✦ Snap celebrates 10 years of Lenses, noting that 400K+ developers have created more than 4M Lenses.

✦ Snap expanded Lens Creator Rewards with a new “Lens+ Payouts” program where creators earn money based on engagement.

✦ Snapchat introduced “Snap OS 2.0” in preparation for the public launch of next-gen Spectacles in 2026.

Threads 🧵

✦ Threads reached 150M daily active users.

✦ Threads announced ghost posts, which are threads that disappear in 24 hours.

✦ Threads is testing a new feature called Communities, which Meta describes as “casual spaces for you to see and share unique takes on topics like basketball or TV.” 

✦ Threads users can now form group chats of up to 50 people—as long as those users are at least 18 years old.

TikTok ♪

✦ TikTok is increasing the subscription revenue of certain North American creators through new bonus initiatives.

✦ TikTok announced new automation updates for advertisers.

X 🐦

✦ X will divide its Verified Organizations subscription tier into two distinct categories: Premium Business (marked by a gold checkmark) and Premium Organizations (marked by a grey checkmark). 

✦ X is “experimenting with displaying new information on profiles, including which country an account is based, among other details” in order to improve user trust on the platform. 

✦ X is “testing a new link experience” designed to increase the reach of posts that include links.

YouTube 🎥

✦ YouTube will allow creators with lifetime bans to apply for reinstatement. 

✦ YouTube announced an integration with TalkShopLive.

✦ A new “likeness detection” tool will help creators in YouTube’s Partner Program find and request the removal of “content where your face may have been altered or generated by AI.” 

✦ YouTube showed off a new timer that puts a hard stop on Shorts activity after a fixed period of time.

Others 📝

✦ Mastadon is introducing new “Packs” to help users stock their feeds with content from specific types of accounts (i.e. “journalists”).

✦ Bluesky announces patent non-aggression pledge to encourage developers.

✦ Twitch held its 10th annual TwitchCon.

✦ Sora (by OpenAI) announced an imminent Android version, pet-cameo AI video feature, and enhanced editing tools.

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