September 2023 Social Platform Updates

This is a monthly newsletter about social platform updates and new features. To receive Social Navigator in your inbox each month, subscribe here.

TikTok Shop launched in the U.S. Threads added search functionality. And Snapchat+ surpassed 5M+ paying subs.

Here's everything you missed from social platforms last month...

Artifact ✳️

✦ Released a link-sharing feature.

Clubhouse 👋

✦ Pivoting to an asynchronous audio chat app.

Discord 💬

✦ Launched Server Shop, which allows creators to charge for server subscriptions, downloadables (beta), and premium roles (beta).

Facebook 👍

✦ Considering whether to offer paid, ad-free versions of FB and IG in Europe in response to new data transfer rules.

✦ Releasing its own chatbot called Meta AI along with several celebrity AI characters.

✦ Announced the ability to use its Emu image generation model to create custom stickers in chat.

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Instagram 📷

✦ Rolling out AI editing features as part of its Emu image generation model.

LinkedIn 🤝

✦ Rumored to be deprecating hashtags soon.

✦ Added a shield icon to user profiles if they have 1 or more verification.

✦ Released an export option for a single post's analytics.

✦ Unveiled new accessibility features.

Post 📮

✦ Launched an Android app.

Snap Inc. 👻

✦ Announced that Snapchat+ surpassed 5M+ paying subs.

Threads 🧵

✦ Rolled out search functionality.

✦ Blocked covid-related searches.

TikTok ♪

✦ Launched TikTok Shop in the U.S.

✦ Developing more social networking features.

✦ Adding Wikipedia snippets to some search results to provide users with more context.

✦ Officially released its label for creators to disclose AI-generated content.

✦ Launched Attribution Analytics to help advertisers better measure ad campaign results.

✦ TikTok Shop is at risk of getting banned in Indonesia.

Twitch 🎮

✦ Considering a chatbot for creators.

X 🐦

✦ Shutting down its Circle feature, which allowed users to share posts with a small group.

✦ Reportedly planning to move to a paywall for all users.

YouTube 🎥

✦ Removed ad controls so YPP creators can only toggle ads on/off for each video, though midroll placement are still customizable.

✦ Launched THE-IQ Creator Program for health content creators.

✦ Released Dream Screen, a gen AI tool that can create images and videos, automatically dub content into other languages, and suggest music for a video.

✦ Launching a YouTube Create mobile app to compete with TikTok's CapCut.

✦ Announced that Shorts now generates 70B+ daily views.

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